Phyt Cares was founded by Phyt NYC gym owner, Jonas Serrano and Elana Margulies Snyderman.

Having developed his own unique brand of personal training called Phyt Conditioning, Serrano's core mission is to intensify the body while focusing the mind, empowering his clients to understand how their body functions. Serrano studied Muay Thai at Five Points Academy and under Kru Nestor of Ultimate Gym NY. He is certified by the National Federation of Personal Trainers, and has certifications in shoulder post rehabilitation, lumbar spine post rehabilitation and lower extremities post rehabilitation. He proudly holds a purple belt in Brazilian Jiu-Jitsu and studies mixed martial arts under Ultimate Fighting Championship professional fighter, Rafael Sapo Natal.

Elana Margulies Snyderman is Phyt Cares' Co-Founder and also serves as Secretary of the Board of Directors. Her passion for fitness began in middle school where she played tennis, ultimately rising to become captain of the varsity tennis team in high school. She later discovered her love for running, and has completed six marathons, along with half-marathons and shorter-distance races. In addition to regularly running in Central Park, she has been working out at Phyt NYC since its inception. Margulies Snyderman's career focuses on financial services marketing and business development, with a proven track record of building long-lasting relationships with executives globally. Margulies Snyderman received her B.A. with honors from Brandeis University and a Master's Degree from Columbia University. She resides in Manhattan with her husband.